VLV JEWELLERY
VLV Jewellery: Stones From France, A Store to Match
The challenge
VLV Jewellery is a French brand built on a passion for stones, with pieces made in France and sold in curated seasonal selections. The store had to feel like the atelier: quiet, warm and product-first, with the photography doing the selling, not a theme fighting for attention.
The build
A WooCommerce build shaped around the collections:
- Curated seasonal selections presented as edits, not endless category grids
- Stripe payments with a customised, secured checkout
- Gift cards, coupons and a synced newsletter product catalog
- Abandoned-cart recovery and order emails in the brand’s voice
The results
The store runs under my care plan today. TrackTrendy shows an audience that browses like a boutique deserves: 78 seconds average visit and 2.3 pages per visit across 12,500 pageviews in the last twelve months.
Built today, a store like this plugs straight into my AI-first stack: TrackTrendy insights with an AI assistant reading the numbers, SendMerlin for campaigns, and Orbit to run a product launch end to end, from social posts and mailing list to Google reviews and AI-drafted replies to customer enquiries.
