SOMA WARSAW
Soma Warsaw: Candles, Art Direction and a First Real Store
The challenge
SOMA is a Warsaw candle studio born from creative tension, where body and emotion collide with art and scent, and its visual identity is closer to a gallery than a gift shop. The brand needed its first serious ecommerce platform: modern and elegant enough to carry the art direction, with the commercial tooling a growing store actually needs.
The build
A WooCommerce build that keeps the sculptural identity front and centre:
- Advanced product filters, gift cards and advanced coupons
- Mailchimp newsletter with the product catalog synced for campaigns
- A customised, secured checkout page
- Abandoned-cart recovery mailing a resume link 30 minutes after drop-off
- Fast, WordPress-specific hosting
The results
The brand is still trading at somawarsaw.pl today, and the sculptural art direction this store was built around still defines it.
Built today, a store like this plugs straight into my AI-first stack: TrackTrendy insights with an AI assistant reading the numbers, SendMerlin for campaigns, and Orbit to run a product launch end to end, from social posts and mailing list to Google reviews and AI-drafted replies to customer enquiries.
