LAU JEWELLERY
LAU Jewellery: Two Friends, One Brand, Built From Zero
The challenge
LAU started when craftsman Szymon KaspruĊ made a few rings designed by his friend Marta Gajewska, and the result was good enough to become a brand: Love, Art, Urban. Signets in silver and gold-plated silver, set with opal, onyx and obsidian, all made in Gdynia. A brand launching from zero needed a store that felt as considered as the pieces, on day one.
The build
A WooCommerce build with the product photography doing the talking:
- Multi-currency store in PLN and EUR with an English version
- Stripe payments with a customised, secured checkout
- Gift cards and a synced newsletter catalog
- Performance-first build: the launch report reads 100 percent
The results
At launch the store scored a GTmetrix A: 100 percent performance, 365 ms LCP and zero layout shift. The brand sells today at laujewellery.com, and the simple-form, effective-finish identity still holds.
Built today, a store like this plugs straight into my AI-first stack: TrackTrendy insights with an AI assistant reading the numbers, SendMerlin for campaigns, and Orbit to run a product launch end to end, from social posts and mailing list to Google reviews and AI-drafted replies to customer enquiries.
