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ORBIT

Orbit: The Platform That Runs the Whole Studio

(SAAS + CMS + CRM + AI)

portal.lverbeeck.com
Orbit: The Platform That Runs the Whole Studio

The challenge

Running client sites as static builds on Cloudflare Pages gives you speed and security, but clients still need to edit content, see their leads, answer reviews and check traffic. I was gluing that together with separate tools and email threads. I wanted one platform that turns a static site into a managed product: CMS, CRM, analytics, billing and support in a single portal I control.

The build

Orbit is a Next.js 16 and PostgreSQL platform with two faces: an admin side where I run the studio and a client portal with nine tabs, from content and collections to leads, orders and reputation. The CMS is form-based: clients edit fields, Orbit re-renders the HTML, commits to GitHub and Cloudflare Pages deploys.

  • Visual click-to-edit editor layered on top of the form CMS
  • Leads CRM with Claude-drafted replies built from each site's own content
  • Google reviews tab with AI reply drafts, plus a live analytics tab
  • Headless ecommerce module with products, checkout and orders

The results

Orbit runs my whole client roster today: onboarding checklists, Stripe billing, support tickets and impersonation for debugging, backed by 278 unit tests across 25 files. Every static site I ship becomes recurring revenue with a real product behind it. The site you are reading right now is rendered and managed by Orbit.

Orbit: The Platform That Runs the Whole Studio

ORBIT

ORBIT interface
portal.lverbeeck.com
ORBIT, full page
ORBIT
ORBIT
ORBIT interface

The portal, tab by tab

Orbit portal: the overview tab, with uptime, SSL, leads and team
Overview
Orbit portal: the form-based content editor
Content editor
Orbit portal: the visual click-to-edit editor
Visual editor
Orbit portal: collections and journal entries
Collections
Orbit portal: the media library
Media library
Orbit portal: the leads inbox with AI draft replies
Leads inbox
Orbit portal: the product catalogue
Products
Orbit portal: the orders list
Orders
Orbit portal: first-party traffic analytics
Analytics
Orbit portal: Google reviews with AI draft replies
Reviews
Orbit portal: the social composer and scheduler
Social