Me Loana
Me Loana
Ludovic Verbeeck
FALL 2021
E-Commerce
Me loana is a Polish clothing brand dedicated to women who are looking for classic solutions combined with modern design.
Design
For the production of our clothes, we use only certified knitted fabrics and fabrics. The knitted fabrics / fabrics used have the OEKO-TEX STANDARD 100 certificate, which confirms that they meet the requirements of European legislation on the safety of textile products. Products that have been awarded this mark are free from harmful substances in concentrations that have a negative impact on human health, including pesticides, chlorophenols, formaldehyde, allergenic dyes, prohibited azo dyes and extractable heavy metals.
About the Brand
ME LOANA is a Polish clothing brand dedicated to women who are looking for classic solutions combined with modern design. It is a brand created just for you, no matter if you are a supermodel or a mother of three children, in our clothes you will feel feminine and sexy.
Scope
Creating a new e-commerce platform based on existing branding. The aim was to give a new breath to the brand using a modern yet elegant layout teamed with the latest tools that a modern market would require. From the advanced filter functionality, gift card and advanced coupons, we made it easy fot Me Loana to manage their marketing campaigns integrating with MailChimp for newsletter, synching the product catalog for Facebook and Instagram Shops.
Managing the orders has never been that easy with integrating to Furgonetka for the expeditions. A wide variety of shipping companies were made available, including InPost Paczkomat where the user can select delivery points on a map.Payments made simple using Stripe payment gateway as well as local Przelewy24 that not only allows BLIK payments but also a ‘buy now, pay later’ option. Other functionalities include the Wishlist, Account page, Order tracking and customised secured checkout page. Finally, a Cart recovery system was put in place in case a customer abandoned the checkout process, he would be notified by mail 30min later with a link to continue where he left off.
OUR SERVICES
- Web design and development
- Facebook & Instagram Shop Catalog Sync
- Google Analytics with monthly reports
- E-commerce optimisation
- E-mail marketing
- Search Engine Optimization (SEO) Tools
- Secured Checkout page
- Visual Free Shipping threshold bar
- Customised Customer Orders emails
- Product picture retouching
- Subscriber Sync List
- Fast & Secured wordpress specific hosting
- Advanced search filter
- Customer Wishlist
- Automated shipping system
- Stripe and P24 Gateway integration
- Abandoned Cart Recovery System
- Order Tracking
Results
Retention
When you’ve just started your store there is one thing you should be focused on: getting customers. At this point your acquisition efforts should completely trump retention. Focus on strategies and tactics that will help you grow your customer base.
Avg Weekly visits
Traffic, specifically number of visits, is a fundamental measurement of site reach and growth. It’s helpful at gauging how well your marketing efforts are working, and helps to give a great overall snapshot of site performance. You spend all this time figuring out how to get traffic to your website, but the key is to make sure it’s the right traffic.
Page Growth
Timing is everything in the digital world. The digital marketing strategy implemented to generate 100 visitors a day will likely need to change in order to transition from 1,000 visitors a week to 10,000 visitors a week
